Transforming Loyalty into Long-Term Growth
In today’s competitive landscape, loyalty is more than just points—it’s about creating meaningful, personalized connections that drive measurable business impact. Our CRM and loyalty solution delivers improved Return on Marketing Investment (ROMI), increased customer retention, and higher Customer Lifetime Value (CLV) by combining next-gen personalization with seamless omnichannel execution.
With AI-driven engagement, real-time decisioning, and fully integrated technology, we reduce complexity while delivering consistent loyalty experiences across digital, in-store, and mobile channels. Whether it’s dynamic offers for hospitality, membership tiers for sports and entertainment, or personalized recommendations for CPG brands, our industry-specific expertise ensures every program drives revenue and builds lasting relationships.
The old model of loyalty is like a castle: closed-off, protective, and built on one-way interactions. Brands create walled gardens of rewards, hoping customers won’t defect. But the modern consumer isn’t loyal to a castle—they’re drawn to the most seamless, personalized, and relevant experiences available.
Why Ogilvy One
Why Ogilvy One?
At Ogilvy One, we don’t just build loyalty programs—we design relationships. Through our proprietary Relationship Design methodology, we center loyalty strategies around the needs of both customers and brands, creating lasting connections that drive measurable growth. Here’s why we’re uniquely positioned to transform your CRM and loyalty efforts:
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Proprietary Relationship Design Methodology
We unite data, technology, strategy, creative, and support to implement Relationship Design—a modern, proprietary approach that allows us to craft loyalty experiences tailored to your customers’ needs and your business goals. -
Unmatched Mastery of Adobe Platforms
With deep expertise in tools like Adobe RT-CDP, we optimize the data and profiles that fuel loyalty programs, ensuring hyper-personalized, real-time engagement that drives retention and Customer Lifetime Value (CLV). -
Decades of Loyalty & CRM Excellence
Backed by over 30 years of experience through Lacek, Ogilvy One brings world-class talent and acumen across every aspect of loyalty and CRM. Our work with leading brands like Estée Lauder, Canon, and La Prairie showcases our ability to deliver innovative, high-impact solutions for some of the most discerning clients in the world.
When you partner with Ogilvy One, you’re not just investing in a loyalty program—you’re investing in the growth and health of your customer relationships. With our proven expertise, creative legacy, and focus on driving key KPIs like retention and CLV, we’ll help you unlock the full potential of your addressable customer base.
Ogilvy One creates brand, business, and customer value by designing personal, data- driven relationships at the intersection of creativity and technology—supercharged by AI.
As part of Ogilvy, one of the world’s most awarded agency networks, and integrated within WPP, the largest advertising group globally, Ogilvy One combines a legacy of creative excellence with advanced, data-driven, AI-powered marketing solutions to deliver impactful results. Our mission is to transform how brands connect with their audiences by leveraging cutting-edge technology and innovative strategies.
